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PURPLE Denim

At the intersection of street and luxury, Purple was created to meet the needs of a sophisticated consumer demanding quality and value. The Founders, Rob Lo Hailing from Vancouver’s Roden Gray and industrial designer Jean-Claude LeBlanc, have in their first season intentionally launched the brand in a single product category, denim, but with a view to build an authentic brand delivering a fashion product across a spectrum of categories.

Inspired by vintage and utilitarian concepts, Purple is committed to innovation in product development with a particular emphasis on fit, fabric and construction. Made using globally sourced high quality materials, all trim and hardware are customized to further personalize the product.

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002 Dropped Fit Black Repair
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002 Dropped Fit Light
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003 Relaxed Fit Stone Wash